Outdoor Self-Serve Displays
These displays were a part of IKEA’s outdoor launch, introducing new outdoor dining furniture and bringing back old and well-known furniture for guests to incorporate in their backyards or in outdoor events. Presenting them in this manner in self-serve allows for customers to walk through and experience the quality and feel of the furniture while immersing themselves in the faux outdoor space.
Livingrooms Coordination Media
This media showcases one of IKEA’s vintage collections, incorporating customer-favorite products that were brought back to celebrate the store’s 80th anniversary. The highlighted product is the DYVLINGE swivel chair—an iconic vintage piece!
Exit Medias
Presented below are images from two separate implementations at the same area of the store, near the exit. One media is an introduction to IKEA’s outdoor furniture line, and is a motivator for customers to start shopping for the warm spring weather. The other media showcases the AFTONSPARV collection consisting of the astronaut soft toys working in their spaceship. This was a promotion for the store’s “Solarbration” event celebrating the solar eclipse in April of 2024.
