HBCU Tour
For this event, I fabricated an example dorm room for high school students that were invited to tour the store. The priority was to highlight shoe storage solutions for the students, so I incorporated multiple IKEA products that are both meant for shoes or can be used for shoes. This gives the students a variety of options to choose from when shopping the store for their dorm rooms after the event, and encourages them to not be scared when looking for items to decorate their dorm rooms with.
HBCU Tour
The “Coffee and Craft” event welcomed customers to come into the store and decorate their own coffee mugs to take home! I created various forms of coffee bar solutions to serve as inspiration for customers and excite them about the possibilities of IKEA’s kitchen and storage products. The displays also motivate customers to recreate their own coffee bars with the specific products used at the event.
